Full course description
About the Certificate
Understanding the language of business and interworkings of organizations is one of the most critical competencies that transcends all industries and virtually all professions. This Certificate introduces students to the fundamentals of operations management, finances, marketing and leadership. Students will gain insight into the complexities of running and managing a business, including strategy development, value creation, resource management, business process analysis, marketing and sales strategy. In addition, they will acquire financial acumen and core leadership and managerial skills essential to running a healthy business.
After completion of this Certificate, students will gain fluency in the language of business and its core drivers, allowing them to contribute to value creation in their organizations.
Introduction to Strategy and Organizations sets the stage for learning about how business works. Beginning with an understanding of what an organization is and its basic purposes, topics include vertical and horizontal integration, diversification, the managerial role, designing incentive plans, business strategy, the central importance of “value” in a business context and the concept of industry attractiveness.
Upon completion, students will be able to:
- Determine a company’s profit, using such key business concepts as input costs, transformation, total cost, price, willingness to pay and value.
- Make intelligent decisions about horizontal and vertical integration involving your business.
- Use a comprehensive business strategy to intentionally create, capture and deliver value to your company and your customers.
Introduction to Operations and Finance digs into two of the most crucial aspects of business – the processes that support production and delivery of a good or service, and the financial acumen required to keep the operation running. Topics include process analysis, financial basics, and the interaction between standard business reports such as the balance sheet, the income statement, and the statement of cash flows, and the major activities every business pursues.
Upon completion, students will be able to:
- Determine the potential bottlenecks in a business process, so you know what to target for improvement.
- Analytically compare various options for process improvement so you select the best one.
- Oversee the core business activities of finance, investing, and operations, using standard business reports to monitor your progress.
Introduction to Marketing and Managerial Leadership concerns two more basics every business person must master: marketing and managerial leadership. Learning begins with classic marketing principles such as features/benefits, the 3 Cs, segmenting and defining a target market, and the 4 Ps. It then shifts to differentiating and honoring both management and leadership skills, diving in on each element of the POLC[S] model of managerial excellence, and ending with important thoughts about a manager’s ethics.
Upon completion, students will be able to:
- Complete a marketing and sales plan that includes strategic analysis – company, customers, and competition – as well as tactics of segmenting and targeting customers, pricing, placing, positioning, and promoting your product/service.
- Blend both the strategic [leadership] and the tactical [management] aspects of leading your business.
- Use the POLC[S] model, including associated best practices, to structure your approach to business management and leadership.
Who should enroll: This Certificate is ideal for individuals seeking a broader understanding of the complexities and interdependencies within the business environment. These include:
- Mid-level managers
- Department heads
- Business students
- Healthcare professionals
- Human resource specialists.
Alfred E. Osborne, Jr., PhD
Dr. Alfred E. Osborne, Jr. is senior associate dean of UCLA Anderson. Dr. Osborne is also professor of global economics and management and founder and faculty director of the Harold and Pauline Price Center for Entrepreneurial Studies. The Price Center serves to organize faculty research, student activities and curricula related to the study of entrepreneurship and new business development at UCLA Anderson including the Management Development Entrepreneurs Program. He has been at UCLA since 1972.
Phillip Leslie, PhD
Dr. Phillip Leslie is a business economist with expertise in strategic management, the applied econometrics of data analytics, demand pricing and information disclosure. His work on pricing has examined how firms can implement practical strategies for consumer-specific pricing. Phillip is a Research Associate of the National Bureau of Economic Research. At Anderson he teaches strategic management and he is an experienced executive education teacher.
Eric Sussman, MBA, CPA
Since 1995, Eric Sussman has been a lecturer in accounting and real estate at the UCLA Anderson Graduate School of Management, where he has been voted Teacher of the Year thirteen times by Anderson’s MBA students, and has been awarded the Citibank Teaching Award (1998) and the Neidorf Decade Teaching Award (2008), both voted upon by a committee of faculty members. He has also received recognition by Businessweek as one of the Top Ten Most Popular Business School Professors.
Suzanne Shu, PhD
Dr. Suzanne Shu’s research investigates how individuals form judgments and make decisions in uncertain environments. She is especially interested in judgments and decisions that occur over long timeframes. The types of decisions analyzed in her research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving).
Kumar Rajaram, PhD
Dr. Kumar Rajaram is a Professor of Operations and Technology Management at the UCLA Anderson School of Management. Professor Rajaram's current research interests include improving operations in the health care industry, non-profit sector and in the process manufacturing sectors including food processing, pharmaceuticals and the petrochemical industry. He has focused on developing analytical models of complicated systems with a strong emphasis on practical implementation.
George J. Abe, MS
George Abe is a lecturer and faculty director of the Strategic Management Research (SMR) Program at the UCLA Anderson School of Management. His teaching responsibilities include entrepreneurship, business plan development and field study program advisories. SMR is the field study program, required of all Executive MBA students.
The University of California, Los AngelesAnderson School of Management, Executive Education
*2nd Public University in US | 10th Worldwide*
UCLA uses the motto “A Century of Optimism” for good reason. Students and alumni have a real can-do attitude that has shaped the US and world. This optimism shows up in results: 13 Nobel laureates, 10 Rhodes Scholars, 3 Pulitzer Prize winners and more than 100 companies created based on technology developed at UCLA. Notable UCLA alumni include politicians, Oscar® and Emmy® Award winners, and successful executives, including Susan Wojcicki, CEO of YouTube, and Google computer scientist Vint Cerf, widely considered the “Father of the Internet.”
The UCLA Anderson School of Management, founded during the Great Depression, is recognized around the world for its innovations in management education and research. Earning a Certificate from UCLA Anderson, Executive Education, means you have an unparalleled opportunity to acquire knowledge from some of the world’s best professors who will teach and motivate you to lead and transform global business.
|How is the Short Course Certificate designed?||Each Certificate Course is specialized content from a top university and contains three Units. Each Unit has an end of Unit quiz which must be passed prior to moving forward. At the end of all three Units, you must pass a Certificate final exam in order to earn the Short Course Certificate.|
|How is the Short Course Certificate Unit graded?||The Units are pass/fail in nature and the student must achieve at least 80% to pass. Students will need to pass the end of Certificate exam to complete and receive the Certificate.|
|How many times can I take an end of Unit quiz in the Short Course Certificate?||The Unit quiz may be taken an unlimited number of times.|
|How many times can I take the Short Course end of Certificate exam?||Students have two attempts to pass the end of Certificate final exam. Students who do not achieve the required minimum score of 80% by the second attempt will not pass the Course and will not receive a Certificate.|
|How long do I have to complete the Short Course Certificate Unit?||You will have 90 days to finish the Short Course Certificate.|
|What if I signed up for the wrong Certificate? (What is the refund policy?)||Your satisfaction is our goal. If for any reason you are not satisfied, you will have 3 days from purchase by which to request a refund for the Short Course Certificate. However, please note that if you have accessed more than one lesson/module/topic's worth of content, no refund will be given. For assistance, please email firstname.lastname@example.org.
|What if I have a technical or policy question?||Please email email@example.com.|