Full course description
In this Certficate, you learn the basic tenets of Business Communication.
- Taught by Peter Cardon, PhD, MBA.
- Strengthen and refine your interpersonal communication skills.
- Improve your presentation and business writing capabilities.
- Learn the basics of the communication process and master the basics of effective written communication.
Communication is key to success in both personal and business relationships, and it is the most fundamental component of effective organizational management. This course helps students strengthen and refine their interpersonal communication skills as well as improve their presentation and business writing capabilities. Students will learn the basics of the communication process, including various communication styles and their utility to specific circumstances as well as principles of effective team interaction, including the importance of emotional intelligence. Additionally, they will understand the basics of effective written communication, its tone and style, and practical approaches to delivering persuasive presentations.
This Certificate has three Units so you can easily fit the learning into your personal schedule.
Concepts and tools that one can immediately apply to their own communication are presented throughout this unit. For example, because the impact of whether or not an individual is perceived as credible can completely overshadow even the best communication, this unit begins by exploring the three C’s of credibility: competence, caring and character.
When students successfully complete this Unit, they will be able to:
- Use multiple strategies for establishing meaning with others in conversation.
- Apply the principles of difficult conversations.
- Apply knowledge of gender differences in communication.
- Evaluate and improve their use of relation management skills.
Business Messages and Business Writing
Unit 2 provides practical skills and tools one can immediately apply to improve their written business communication. Discussing items such as using unsupported generalizations, faulty cause/effect claims, and weak analogies provides even mature professionals with opportunities for reflection and improvement. Encouraging writers to anticipate the reactions of primary and secondary audiences prior to publishing written communication is another such example.
When students successfully complete this Unit, they will be able to:
- Use concrete strategies for improving their business writing including beginning with the end in mind and assuming the role of both primary and secondary audiences.
- Apply strategies for clarifying their message and ensuring their messages are complete, connected, and accurate.
- Implement a formula for creating persuasive messages that avoids distractors or unintentionally dissuading others.
Presentations and Public Speaking
Armed with better understanding of general communication concepts and stronger writing skills, Unit Three prepares students for delivering oral presentations with or without visual aids. Principles for using slides and creating tables and charts are included to help students effectively communicate their most important messages.
When students complete this Unit they will be able to:
- Effectively prepare for business preparations.
- Use visual aids during presentations.
- Create and use high impact charts and tables for use in presentations.
Who should enroll: Individuals interested in improving or updating their communication skills will benefit from this course. These include professionals in:
- Business Ownership
- Business Leadership
- Human Resource
- General Management
PETER CARDON, PHD, MBA
Pete Cardon is a recognized communications expert. He teaches management
communication, international business communication, new media and communication,
and advanced business writing at the Marshall School of Business. His primary research
interests are intercultural communication and social networking. Professor Cardon serves as President of the Association for Business Communication. Before working in
higher education, he held several marketing and management positions in the tourism
and manufacturing industries. He has worked in China for three years and traveled to
approximately 40 countries for work and research.
University of Southern CaliforniaMarshall School of Business
*2nd Private University in US | 10th Worldwide*
Based in the bustling center of glamorous Los Angeles, the University of Southern California (USC) has been ranked among the Top 10 Dream Colleges in America and is the oldest private research institution in the state, serving 43,000 students—a quarter from around the globe. The university is also Los Angeles’ largest private-sector employer and a $5 billion annual contributor to the region’s economy.
Ranked among the top 50 universities in the world by the Shanghai Jiao Tong University’s Academic Ranking of World Universities and 23rd in America by the 2016 U.S. News & World Report, USC is one of the globe’s most impactful institutions, shaping the future of multiple industries. A hub for innovation, pioneering research and extraordinary talent, USC counts among its faculty and alumni Nobel Laureates, Rhodes Scholars, MacArthur Fellows, Fulbright Fellows, and winners of the Turing Award, Academy Awards and Emmy Awards as well as recipients of National Medals of Arts, Humanities, Science and Technology and Innovation. Over the years, USC’s student athletes have also won 287 Olympic medals, more than any other university in America, and uniquely, its marching band has earned two platinum records.Through its world-class education, groundbreaking research, and 375,000 global alumni from film moguls such as Clint Eastwood and George Lucas to the first man on the moon, Neil Armstrong, USC is contributing to international excellence and investing in the most powerful human bedrock – its students and scholars – to continue shaping the world of tomorrow.
|How is the Short Course Certificate designed?||Each Certificate Course is specialized content from a top university and contains three Units. Each Unit has an end of Unit quiz which must be passed prior to moving forward. At the end of all three Units, you must pass a Certificate final exam in order to earn the Short Course Certificate.|
|How is the Short Course Certificate Unit graded?||The Units are pass/fail in nature and the student must achieve at least 80% to pass. Students will need to pass the end of Certificate exam to complete and receive the Certificate.|
|How many times can I take an end of Unit quiz in the Short Course Certificate?||The Unit quiz may be taken an unlimited number of times.|
|How many times can I take the Short Course end of Certificate exam?||Students have two attempts to pass the end of Certificate final exam. Students who do not achieve the required minimum score of 80% by the second attempt will not pass the Course and will not receive a Certificate.|
|How long do I have to complete the Short Course Certificate Unit?||You will have 90 days to finish the Short Course Certificate.|
|What if I signed up for the wrong Certificate? (What is the refund policy?)||Your satisfaction is our goal. If for any reason you are not satisfied, you will have 3 days from purchase by which to request a refund for the Short Course Certificate. However, please note that if you have accessed more than one lesson/module/topic's worth of content, no refund will be given. For assistance, please email firstname.lastname@example.org.
|What if I have a technical or policy question?||Please email email@example.com.|